Tuesday, February 14, 2006

Here’s a fun NYC civil service job – tracking used ‘city’ condoms
NYC to name-brand free condoms

New York, Feb. 14 (UPI) — The city of New York has been giving away free condoms for almost nine months, but now plans to give them away with a city logo on the packaging.

While the concept won't be ready for a few months, the city's Health Department made the announcement Monday, in time for Valentine's Day, the New York Daily News said.

Department spokeswoman Sandra Mullin told reporters the effort was more about packaging than branding.

"We wanted to develop condom packaging that was noticeable and memorable so that we can later track the effectiveness of our distribution," she said. [Ed. - So, does someone go around looking for the torn wrappers or do these things leave a mark?]

The city has handed out about 9 million free condoms at Health Department clinics since June.

City officials told The New York Times said that a "New York condom" was not a part of the branding campaign pushed by Mayor Michael Bloomberg since he was elected. Under his guidance, the city receives a royalty from the sale of products that legally use the Police and Fire Department logos.

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